Growth Factor
Merger and Integration
Solutions for Law Firms
The Problem: Law Firm Growth Rarely Goes According to Plan
Barriers to integration come in many forms. Overwhelming workloads, limited BD resource, practice silos, market misperceptions, internal competition, and unrealistic expectations are among the many obstacles disrupting best laid plans.
The Solution: Dedicated Resources + a Client Focused, Hyper-Targeted Approach
Growth Factor is a 90-day program designed to fast-track integration, promote collaboration and set your new lawyers on a path to sustainable success. Our industry, client, and product-focused approach empowers laterals to contribute to and leverage firm strengths without getting siloed. Our targeted messaging and presentations excite engagement across practices and geographies.
Innovative Go-To-Market Strategies
We will:
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Review and refine your strategy
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Prioritize and create short-term plans to convert strategy into action
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Identify each audience and define success
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Ask the right questions, investigate audiences, and create targeted messages that lead to action
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Prepare communication vehicles—a presentation, a legal update, a social campaign, a seminar—and a delivery plan to bring the best of your firm to market
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Coach, track, follow-up, monitor, advance, report and refresh​
Partnering With Your Marketing & Business Development Professionals
You likely have M&BD professionals who want to drive the success of your merger and lateral integration initiatives. Our team has decades of in-house experience and we know that the number of competing priorities your M&BD professionals juggle can’t be cast aside for time-intensive integration initiatives and discrete work streams. We will team with them when they are available, keep them in the loop, train as we go, and leave them with the tools they need to maintain momentum